It always amazes me how after months of advertising to my customers to encourage them to get a battery back up sump pump. Very few took me up on it. After yesterday weather prediction that hurricane Irene was probably going to hit Southern New England - Guess What! We can't keep up with the inquires from people wanting one NOW.
It is just human nature. I fully understand as I don't like going to the dentist either, that is until the pain won't let me forget.